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Communication Handbook
  • COMMUNICATION HANDBOOK
  • Introduction
    • Terminology
    • European Projects
  • WHAT: YOUR BRAND
  • WHAT'S A BRAND?
  • BRAND ELEMENTS
  • BRAND NARRATIVE
  • BRAND DEVELOPMENT TOOLS
    • 🧰Mission and Vision Distillation
    • 🧰Newspaper Visualisation Tool
  • VISUAL BRAND IDENTITY
    • 🧰Design tools
  • WHO: YOUR AUDIENCE
    • DEFINE YOUR AUDIENCE
      • 🧰Define your Audience
    • STAKEHOLDER COMMUNICATIONS
  • HOW: MEDIUM OF COMMUNICATIONS
    • CHANNELS AND ACTIONS
    • YOUR COMMUNICATION STRATEGY
    • REACH AND ENGAGE TOOLS
      • 🧰Audience engagement tool
      • 🧰The Communication Model Canvas
  • WHERE: BEYOND STAKEHOLDERS
    • MAKE YOUR CONTENT ACCESSIBLE
      • Identify Media Actors
      • Press Release
      • Blog Post
      • Events
      • Video
      • Pictures
      • Social Media
      • Forums
      • Inclusivity
  • Monitoring and Evaluating
    • SOCIAL MEDIA STATISTICS
      • Facebook
      • Twitter
      • LinkedIn
      • Instagram
      • Google Analytics
      • Eventbrite
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  • Communication
  • Dissemination and Outreach
  • Exploitation

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  1. Introduction

Terminology

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Last updated 4 years ago

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Communication

Aims to raise the project profile and bring awareness to the problem and solution posed by the project. It aims to position the project in public context as an expert approach and increase the potential for stakeholder engagement.

This guide explores communication processes and tools for and retention. It isn't a guide for Stakeholder identification or mapping.

Dissemination and Outreach

Aims to provide project results, findings and outputs to interested target groups and stakeholders through knowledge sharing mechanisms and appropriate forms of communication.

Exploitation

Focuses on developing, making accessible and useful the project outputs that can be taken-up by stakeholders and target groups and sustain the impact of the project beyond the project funding.

stakeholder engagement