Terminology

Communication

Aims to raise the project profile and bring awareness to the problem and solution posed by the project. It aims to position the project in public context as an expert approach and increase the potential for stakeholder engagement.

This guide explores communication processes and tools for stakeholder engagement and retention. It isn't a guide for Stakeholder identification or mapping.

Dissemination and Outreach

Aims to provide project results, findings and outputs to interested target groups and stakeholders through knowledge sharing mechanisms and appropriate forms of communication.

Exploitation

Focuses on developing, making accessible and useful the project outputs that can be taken-up by stakeholders and target groups and sustain the impact of the project beyond the project funding.