# Communication Handbook ## Communication Handbook - [COMMUNICATION HANDBOOK](https://books.fablabbcn.org/communication-handbook/master.md): πŸ“’A guide to approaching your project communications. Find guides, strategies and tools to help you identify and reach your project stakeholders and audiences with the right message πŸ“’ - [Introduction](https://books.fablabbcn.org/communication-handbook/introduction.md): πŸ‘‹Hello and welcome πŸ‘‹ - [Terminology](https://books.fablabbcn.org/communication-handbook/introduction/terminology.md) - [European Projects](https://books.fablabbcn.org/communication-handbook/introduction/eu-guidelines.md): If you're communicating a project that has received funds from the European Commission, you must adhere to the specific guidelines below. - [WHAT'S A BRAND?](https://books.fablabbcn.org/communication-handbook/whats-a-brand.md): More than a nice looking logo πŸ˜‰ - [BRAND ELEMENTS](https://books.fablabbcn.org/communication-handbook/brand-elements.md): Defining brand elements can help onboard your team and potential audiences. - [BRAND NARRATIVE](https://books.fablabbcn.org/communication-handbook/narrative.md): To engage audiences and invite them to join a purpose driven project we can use a Brand Narrative. - [BRAND DEVELOPMENT TOOLS](https://books.fablabbcn.org/communication-handbook/curate-and-create-a-narrative.md): Tips and tools to build a communicable brand - [Mission and Vision Distillation](https://books.fablabbcn.org/communication-handbook/curate-and-create-a-narrative/distillation-tool.md) - [Newspaper Visualisation Tool](https://books.fablabbcn.org/communication-handbook/curate-and-create-a-narrative/newspaper-tool.md) - [VISUAL BRAND IDENTITY](https://books.fablabbcn.org/communication-handbook/visual-brand-identity.md): Developing or implementing a visual identity can be daunting. If you don't have a design team on hand, here are some DIY tools. - [Design tools](https://books.fablabbcn.org/communication-handbook/visual-brand-identity/design-tools.md) - [DEFINE YOUR AUDIENCE](https://books.fablabbcn.org/communication-handbook/who-your-audience/define-your-audience.md): Who you will communicate to? - [Define your Audience](https://books.fablabbcn.org/communication-handbook/who-your-audience/define-your-audience/define-your-audeince.md): Defining your audience is about identifying who - [STAKEHOLDER COMMUNICATIONS](https://books.fablabbcn.org/communication-handbook/who-your-audience/stakeholder-communications.md) - [CHANNELS AND ACTIONS](https://books.fablabbcn.org/communication-handbook/how-channels-and-actions/channels-and-actions.md): The means of communication - [YOUR COMMUNICATION STRATEGY](https://books.fablabbcn.org/communication-handbook/how-channels-and-actions/your-communication-strategy.md): Making a plan to approaching communications is key to delivering the right message to the right people. - [REACH AND ENGAGE TOOLS](https://books.fablabbcn.org/communication-handbook/how-channels-and-actions/reach-and-engage-your-audience.md): Identifying communication actors and channels is crucial to communicate properly with our local stakeholders and wider audience, but also to build an engagement strategy. - [Audience engagement tool](https://books.fablabbcn.org/communication-handbook/how-channels-and-actions/reach-and-engage-your-audience/map-channels-by-audience.md): Tools and tips to map channels for audience engagement - [The Communication Model Canvas](https://books.fablabbcn.org/communication-handbook/how-channels-and-actions/reach-and-engage-your-audience/the-communication-model-canvas.md): A canvas built on 'The Business Model Canvas' to help you map out and understand the scope and resources to build your communication plan. - [MAKE YOUR CONTENT ACCESSIBLE](https://books.fablabbcn.org/communication-handbook/beyond-stakeholders/make-your-content-accessible.md): Engaging stakeholders is only one aspect of the communication process. - [Identify Media Actors](https://books.fablabbcn.org/communication-handbook/beyond-stakeholders/make-your-content-accessible/identify-media-actors.md): Tips to identify the best media actors for your audience - [Press Release](https://books.fablabbcn.org/communication-handbook/beyond-stakeholders/make-your-content-accessible/press-release.md): Tips to write and share a press release - [Blog Post](https://books.fablabbcn.org/communication-handbook/beyond-stakeholders/make-your-content-accessible/blog-post.md): Tips to write a blog post - [Events](https://books.fablabbcn.org/communication-handbook/beyond-stakeholders/make-your-content-accessible/events-promotion.md): Events act as a powerful communication tool itself but also as a provider of content to other communications tools. - [Video](https://books.fablabbcn.org/communication-handbook/beyond-stakeholders/make-your-content-accessible/video.md): Tips to make, edit and share videos - [Pictures](https://books.fablabbcn.org/communication-handbook/beyond-stakeholders/make-your-content-accessible/pictures.md): Tips to take, edit and share pictures - [Social Media](https://books.fablabbcn.org/communication-handbook/beyond-stakeholders/make-your-content-accessible/social-media.md): Tips for social media posting! Remember quality over quantity and - [Forums](https://books.fablabbcn.org/communication-handbook/beyond-stakeholders/make-your-content-accessible/forums.md): Tips for setting up and maintaining a forum - [Inclusivity](https://books.fablabbcn.org/communication-handbook/beyond-stakeholders/make-your-content-accessible/inclusivity.md): Ensuring your communications cater for everyone is important, especially when working with the public. - [SOCIAL MEDIA STATISTICS](https://books.fablabbcn.org/communication-handbook/monitoring-and-evaluating/some-stats.md): A key part of any communication or dissemination action is monitoring impact to know if your strategy is working. - [Facebook](https://books.fablabbcn.org/communication-handbook/monitoring-and-evaluating/some-stats/facebook.md): How and where to find Facebook statistics - [Twitter](https://books.fablabbcn.org/communication-handbook/monitoring-and-evaluating/some-stats/twitter.md): How and where to find Twitter statistics - [LinkedIn](https://books.fablabbcn.org/communication-handbook/monitoring-and-evaluating/some-stats/linkedin.md) - [Instagram](https://books.fablabbcn.org/communication-handbook/monitoring-and-evaluating/some-stats/instagram.md): How and where to find Instagram statistics - [Google Analytics](https://books.fablabbcn.org/communication-handbook/monitoring-and-evaluating/some-stats/google-analytics.md) - [Eventbrite](https://books.fablabbcn.org/communication-handbook/monitoring-and-evaluating/some-stats/eventbrite.md): How and where to find Eventbrite statistics