Communication Handbook

COMMUNICATION HANDBOOK
Introduction
- Terminology
- European Projects
WHAT: YOUR BRAND
WHAT'S A BRAND?
BRAND ELEMENTS
BRAND NARRATIVE
BRAND DEVELOPMENT TOOLS
- 🧰Mission and Vision Distillation
- 🧰Newspaper Visualisation Tool
VISUAL BRAND IDENTITY
- 🧰Design tools
WHO: YOUR AUDIENCE
- DEFINE YOUR AUDIENCE
  - 🧰Define your Audience
- STAKEHOLDER COMMUNICATIONS
HOW: MEDIUM OF COMMUNICATIONS
WHERE: BEYOND STAKEHOLDERS
- MAKE YOUR CONTENT ACCESSIBLE
Monitoring and Evaluating
- SOCIAL MEDIA STATISTICS

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