Insights from LinkedIn can be found on the Analytics module page which is located on the left side of the Page tab in your admin center. However the insights from LinkedIn are limited, in case you want in detail information you will need to upgrade your LinkedIn plan to a paid version.

Post Impressions

Step 01 Click "Post impressions" and you'll be directed to the "Update analytics" page.

Step 02 Information about your post's impressions can be viewed in the "Update metrics" and "Update engagement" sections.

Step 03 View trends for your "Post impressions" over time:

• Locate the "Update metrics" section.

• Click the "Metric" dropdown.

• Select "Impressions" or "Unique impressions".

Step 04 View the number of impressions for individual updates:

• Locate the 'Update engagement' section.

• Click through the "Update title pages" to view "Impressions".

Learn more about your Page's Update analytics.

The statistics of a Facebook page can be found in the Insights section. In this case we will use an example from Make Works, what follows are the step by step instructions:

Step 01 Visit your Facebook page and click "Insights"

Facebook statistics can usually be viewed by day, week or monthly (28 days), so viewing/exporting all the statistics might require a bit of work:

Step 02 Export your data and save it on your local device. You will be able to choose from "Page data", "Post data" and "Video data".

• Option 1: Export "Page data" to get the "Key page metrics for engagement, such as sources and audience details"

• Option 2: Export "Post data" to get the "Key post metrics for reach, impressions and feedback"

Step 03 Choose and use your exported data

You will be able to choose the data sets according to your needs after dowloading the .xls file to your local device. Metrics about reach, impressions and feedback are organized in daily, weekly and monthly tabs.

The following section will guide you step by step on how to gather metrics of engagement and audience details of your Social Media Accounts.

✋ There are five essentials which are key for monitoring your SoMe accoounts: Average egagement rate, social share of voice, conversion rate, response time and sentiment.

Average Engagement Rate

It’s important that you know how many people are reacting to the content you post on social and to do that, you need to track the engagement metrics. By tracking the engagement metrics, you will be able to identify which content type drives more engagement and which don’t.

To say something meaningful about how many people like, share, or comment on your posts on average, you need to track your Average Engagement Rate. Use this as a benchmark for your next few social posts to determine whether you’ve hit home with your target audience, or if you need to tweak your content for next time.

How to track it:

• Decide on a reporting period

• Add up the total number of engagements across all posts

• (Total engagements/number of posts) x 100 = average engagement rate

Social share of voice

How many people are talking about your brand compared to your competitors?

Share of voice metrics gives you a definitive look into how much your brand dominates on a social network compared to your competitors. With the share of voice metrics, you will be able to tell how your brand stacks up against your industry competitors and what you can learn from your competitors’ successes on social.

How to track it:

• Use an analytics tool to measure the number of mentions you’ve received

• Use the same tool to track the number of mentions your competitors have received

• (Your mentions / total mentions) x 100 = share of voice

Conversion Rate

Do you measure social media success based solely on how many people clicked “like” on your latest post?

Sure, it’s nice to know that your social media posts are getting a ton of engagement, but that’s not quite enough if your audience didn’t take action the way you wanted them to. To gauge the success of your social media campaigns, you need to measure the conversion rate, which tells you what percentage of your users convert into leads/sales.

How to track it:

• Determine the total amount of traffic you’re driving from social

• Determine how many conversions resulted from the traffic

• (Number of conversions/total traffic) x 100 = conversion rate

Response Time

Customers are less patient these days and they’re expecting a speedy response on social media. So, how do you know if your brand hit reply at lightning speed or if it took its own sweet time?

To clear that doubt, you need to measure your brand’s response time on social media.

Response time metrics help you measure the average time it takes your brand to respond to a post or a tweet on social media. By measuring your response time, not only do you help improve your social media response time (and get a fancy badge), you also make your customers happier.

How to track it:

• In Facebook, consistent responsiveness will be displayed as a badge on your page

• To earn the badge, you must have a response rate of 90% and a response time of 15 min

• Consider incorporating chatbots to automate customer support

Sentiment

How do your customers feel about your brand? Happy? Unsatisfied? Neutral? You can’t really tell based on a few likes and shares now, can you?

How to track it:

• With social monitoring tools (like Falcon.io), you can gauge the sentiment surrounding your brand.

• See: An overview of Social Sentiment Analysis

If you don’t have a tool in place, it will require some manual work to assess sentiment. That said, it might very well be worth the effort to take your audience’s temperature once in a while. It’s invaluable feedback for your social strategy, your product team, your sales department

To acces the insights for Instagram your account has to be set to "Business" In case you have already done this you can jump to "Step 02". What follows are the step by step instructions:

Step 01 Set yout account to "Business"

Step 02 Enter the "Insights" of your account

Activity

Under the Activity tab, you’ll find two sets of Instagram insights: Interactions and Discovery.

Interactions In this subsection, you can see the total number of actions taken on your account in the past week, followed by a list of other metrics

Here’s what these Instagram insights mean:

Profile Visits – The amount of users that have visited your Instagram profile Website Clicks – The number of users who have clicked on the website link in your bio Email – The number of times users have tapped on Email on your profile Call – The number of times users have tapped on Call on your profile

Discoverability The next subsection displays the overall performance and influence of your Instagram account using two key metrics: Reach & Impressions

Reach – The number of unique accounts that have seen any of your posts Impressions – The total number of times that all your posts have been seen

This week-by-week information is highly valuable, as you can compare your reach depending on certain campaigns or social activity. Tracking these metrics is important to know whether your efforts to promote your Instagram account are successful, and should be a key part of any social media strategy.

Content

Under the Content tab you will find Instagram insights relating to individual posts on your profile. This includes photo and video content, Stories, and even any promotional paid posts you may have published. The Content tab is split into: Feed, Stories & Promotions

Feed Here you’ll find all the important Instagram insights of the content on your feed from the past 2 years! You can sort your insights by content type, metric and time period. These are the Instagram insights you can filter by and what they mean:

Calls – The number of unique accounts that followed the CTA to Call Comments – The number of comments on your post Emails – The number of unique accounts that followed the CTA to Email Engagement – The number of unique accounts that Liked, Commented or Saved your post Follows – The number of accounts that started following you because of your post Get Directions – The number of users who tapped Get Directions because of your post Impressions – The total number of times your post has been seen Likes – The total number of likes on your post Profile Visits – The number of times your profile was viewed Reach – The number of unique accounts that have seen your posts Saved – The number of unique accounts that saved your post Website Clicks – The number of times your website was clicked because of your post

You can also delve deeper into each post to get more information. Clicking on each post then tapping ‘View Insights’ will open the in-depth analytics.

Under this section of Instagram Insights, you can see the total interactions from each post, the breakdown of the engagement, and also most interestingly, the breakdown of the discovery of your post. This includes where all your impressions came from: be it hashtags, directly through your profile, home feed or other.

Stories

Stories is another subsection under the Content tab where you can view the Instagram insights of your Stories. These metrics shed light on how users view and interact with your Stories, which can help you shape and plan Story content for the future.

Impressions – The number of times your Instagram Story has been seen Reach – The number of unique accounts that viewed the post on your Instagram Story Exited – The number of times a user swiped away from a specific story Replies – The number of replies to a particular photo or video in your story Viewers – The specific users that have seen a particular post on your story Forward – The number of users that skipped this Story post Backwards – The number of users that went back from this Story post Next Story – The number of taps to the next account’s story

Using Instagram insights for Stories can derive conclusions on the type of content that works best. The Navigation section offers key performance indicators such as Forward, Back and Next Story you can gage your audience’s interest in your Stories.

For example, from a large proportion of Forward clicks you could derive the Story wasn’t captivating enough. Equally, Back clicks would indicate the previous Story was highly relevant to your audience as they re-watched it. Next Story could imply your Story went on too long or became repetitive/uninteresting. You can also learn which Stories help promote the most follower interaction with the Replies insights! These are really enlightening metrics, and can help you cater your Instagram Story marketing according to your audience preferences.

Audience

The final tab in Instagram Insights is Audience. This is where you’re able to get a better understanding of who your followers are and where they live, as well as see how your follower number has varied from the previous week.

Within the Audience tab of Instagram Insights, you’ll find 4 key sets of information about your followers:

Gender – The percentage split of your followers Age Range – The age brackets of your followers Top Locations – The locations of your followers based on City and Countries Followers – The most active times of your followers, by hour of the day and days of the week

The statistics of a Twitter account can be found in the Analytics section. In this case we will use an example from Open 2 Design for Distributed Design Market Platform https://analytics.twitter.com/user/openp2pdesign/home

Step 01 Visit your Twitter "Analytics" page

Step 02 Export your Tweet activity

Google Analytics can be connected to a Web Site or an Application and consulted at www.analytics.google.com

Step 01 Enter Audience overview

Step 02 Choose duration for insights

Step 03 Export data set

Step 01 View your "Manage Events" Page

You will find this after logging in and creating an event. Click or tap on your event from the " Manage Events" and then select "Manage"

Step 02 Select "Analytics" in the dropdown menu "Analyze"

Step 03 Choose how to view your data

With Analytics you can view your data in relation to: Sales, Attandees, Traffic (Shows you the number of page views your event listing had), Sales Channels (Shows you where your sales originated from)

Step 04 Select a time period

Step 05 Select the events you want to see the data for

Step 06 Group your data

You can group your data to costumise your view. The options will differ based on what data you"re pulling.

Step 07 Filter your data

Step 08 Choose how to show chart data

You have a view options when showing your chart data. For example, when viewing "Sales" you can show "Quantity sold", "Gross sales" or "Net sales". When viewing "Attendees" you can show "Number of attendees" or "Number of orders"