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COMMUNICATION HANDBOOK

📢A guide to approaching your project communications. Find guides, strategies and tools to help you identify and reach your project stakeholders and audiences with the right message 📢

TABLE OF CONTENTS

INTRODUCTION

WHAT: YOUR BRAND

WHO: YOUR AUDIENCE

HOW: MEANS OF COMMUNICATIONS

What's a Brand
Brand Elements
Visual Brand Identity
Brand Narrative
Brand Development Tools
Define your audience
Reach and engage your audience
Channels and actions
Make your content accessible