# COMMUNICATION HANDBOOK

## **TABLE OF CONTENTS**

[**INTRODUCTION**](https://books.fablabbcn.org/communication-handbook/introduction)

#### WHAT: YOUR BRAND

#### [What's a Brand](https://books.fablabbcn.org/communication-handbook/whats-a-brand)

#### [Brand Elements](https://books.fablabbcn.org/communication-handbook/brand-elements)

#### [Visual Brand Identity](https://books.fablabbcn.org/communication-handbook/visual-brand-identity)

#### [Brand Narrative](https://books.fablabbcn.org/communication-handbook/narrative)  [Brand Development Tools](https://books.fablabbcn.org/communication-handbook/curate-and-create-a-narrative)

####

#### WHO: YOUR AUDIENCE

#### [Define your audience](https://app.gitbook.com/@paulast/s/communications-survival-guide/~/drafts/-M7hElIZ0lmSxdKK5Kib/who-your-audience/define-your-audience)

#### [Reach and engage your audience](https://app.gitbook.com/@paulast/s/communications-survival-guide/~/drafts/-M7hElIZ0lmSxdKK5Kib/reach-and-engage-your-audience)

#### HOW: MEANS OF COMMUNICATIONS

#### [Channels and actions](https://app.gitbook.com/@paulast/s/communications-survival-guide/~/drafts/-M7hElIZ0lmSxdKK5Kib/how-channels-and-actions/channels-and-actions)

#### [Make your content accessible ](https://app.gitbook.com/@paulast/s/communications-survival-guide/~/drafts/-M7hElIZ0lmSxdKK5Kib/reach-and-engage-your-audience)

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