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Communication Handbook
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  • COMMUNICATION HANDBOOK
  • Introduction
    • Terminology
    • European Projects
  • WHAT: YOUR BRAND
  • WHAT'S A BRAND?
  • BRAND ELEMENTS
  • BRAND NARRATIVE
  • BRAND DEVELOPMENT TOOLS
    • 🧰Mission and Vision Distillation
    • 🧰Newspaper Visualisation Tool
  • VISUAL BRAND IDENTITY
    • 🧰Design tools
  • WHO: YOUR AUDIENCE
    • DEFINE YOUR AUDIENCE
      • 🧰Define your Audience
    • STAKEHOLDER COMMUNICATIONS
  • HOW: MEDIUM OF COMMUNICATIONS
    • CHANNELS AND ACTIONS
    • YOUR COMMUNICATION STRATEGY
    • REACH AND ENGAGE TOOLS
      • 🧰Audience engagement tool
      • 🧰The Communication Model Canvas
  • WHERE: BEYOND STAKEHOLDERS
    • MAKE YOUR CONTENT ACCESSIBLE
      • Identify Media Actors
      • Press Release
      • Blog Post
      • Events
      • Video
      • Pictures
      • Social Media
      • Forums
      • Inclusivity
  • Monitoring and Evaluating
    • SOCIAL MEDIA STATISTICS
      • Facebook
      • Twitter
      • LinkedIn
      • Instagram
      • Google Analytics
      • Eventbrite
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  • TABLE OF CONTENTS

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COMMUNICATION HANDBOOK

πŸ“’A guide to approaching your project communications. Find guides, strategies and tools to help you identify and reach your project stakeholders and audiences with the right message πŸ“’

TABLE OF CONTENTS

INTRODUCTION

WHAT: YOUR BRAND

What's a Brand

Brand Elements

Visual Brand Identity

Brand Narrative Brand Development Tools

WHO: YOUR AUDIENCE

Define your audience

Reach and engage your audience

HOW: MEANS OF COMMUNICATIONS

Channels and actions

Make your content accessible

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Last updated 5 years ago

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