COMMUNICATION HANDBOOK

📢A guide to approaching your project communications. Find guides, strategies and tools to help you identify and reach your project stakeholders and audiences with the right message 📢

TABLE OF CONTENTS

INTRODUCTION

WHAT: YOUR BRAND

What's a Brand

Brand Elements

Visual Brand Identity

Brand Narrative Brand Development Tools

WHO: YOUR AUDIENCE

Define your audience

Reach and engage your audience

HOW: MEANS OF COMMUNICATIONS

Channels and actions

Make your content accessible