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Communication Handbook
  • COMMUNICATION HANDBOOK
  • Introduction
    • Terminology
    • European Projects
  • WHAT: YOUR BRAND
  • WHAT'S A BRAND?
  • BRAND ELEMENTS
  • BRAND NARRATIVE
  • BRAND DEVELOPMENT TOOLS
    • 🧰Mission and Vision Distillation
    • 🧰Newspaper Visualisation Tool
  • VISUAL BRAND IDENTITY
    • 🧰Design tools
  • WHO: YOUR AUDIENCE
    • DEFINE YOUR AUDIENCE
      • 🧰Define your Audience
    • STAKEHOLDER COMMUNICATIONS
  • HOW: MEDIUM OF COMMUNICATIONS
    • CHANNELS AND ACTIONS
    • YOUR COMMUNICATION STRATEGY
    • REACH AND ENGAGE TOOLS
      • 🧰Audience engagement tool
      • 🧰The Communication Model Canvas
  • WHERE: BEYOND STAKEHOLDERS
    • MAKE YOUR CONTENT ACCESSIBLE
      • Identify Media Actors
      • Press Release
      • Blog Post
      • Events
      • Video
      • Pictures
      • Social Media
      • Forums
      • Inclusivity
  • Monitoring and Evaluating
    • SOCIAL MEDIA STATISTICS
      • Facebook
      • Twitter
      • LinkedIn
      • Instagram
      • Google Analytics
      • Eventbrite
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WHAT'S A BRAND?

More than a nice looking logo 😉

PreviousEuropean ProjectsNextBRAND ELEMENTS

Last updated 4 years ago

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Introduction

Your project, deployment, intervention, pilot or lab needs a brand.

Why? A brand is not just the visuals that promote your product, service or project. It is the experience and connection you want to convey to your audience. It's vital to be aware of how your offer is communicated and what messages are being portrayed to potential stakeholders, customers, audiences or collaborators.. A clear and articulated brand can bring more people into your story and activate them.

In most cases at Fab Lab Barcelona, we don't brand products for sale, but we communicate ideas and engage communities in action. We'll use this experience to talk about how to develop a brand. An example from Distributed Design Market Platform Year 1.

1MB
Communications Strategy_Year 1.pdf
pdf
Sometimes, Brand, Identity and Logo can be confused...here is a simple explanation