WHAT'S A BRAND?
More than a nice looking logo 😉
Last updated
More than a nice looking logo 😉
Last updated
Your project, deployment, intervention, pilot or lab needs a brand.
Why? A brand is not just the visuals that promote your product, service or project. It is the experience and connection you want to convey to your audience. It's vital to be aware of how your offer is communicated and what messages are being portrayed to potential stakeholders, customers, audiences or collaborators.. A clear and articulated brand can bring more people into your story and activate them.
In most cases at Fab Lab Barcelona, we don't brand products for sale, but we communicate ideas and engage communities in action. We'll use this experience to talk about how to develop a brand. An example from Distributed Design Market Platform Year 1.