> For the complete documentation index, see [llms.txt](https://books.fablabbcn.org/communication-handbook/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://books.fablabbcn.org/communication-handbook/whats-a-brand.md).

# WHAT'S A BRAND?

## **Introduction**

Your project, deployment, intervention, pilot or lab needs a brand.

***Why?***  A brand is not just the visuals that promote your product, service or project. It is the experience and connection you want to convey to your audience. It's vital to be aware of how your offer is communicated and what messages are being portrayed to potential stakeholders, customers, audiences or collaborators.. A clear and articulated brand can bring more people into your story and activate them.

![Sometimes, Brand, Identity and Logo can be confused...here is a simple explanation](/files/-M8kt9AKuTGBXrsn2-PH)

In most cases at Fab Lab Barcelona, we don't brand products for sale, but we communicate ideas and engage communities in action. We'll use this experience to talk about how to develop a brand.\
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**An example** from Distributed Design Market Platform Year 1.

{% file src="/files/-M8lXA\_FHjdJ9o2XPDVe" %}