# YOUR COMMUNICATION STRATEGY A communication strategy can be as complex or as simple as your project requires. Remember if you aim to engage stakeholders in joining your project, your communication plan may be different to selling a product to customers. Most importantly is to communicate your brand in a clear, targeted and consistent manner. To build a communication strategy we put a few things together: * [ ] Who are we talking to? * [ ] Why are we talking to them? * [ ] How are we going to tell them? * [ ] What are we going to ask them to do? * [ ] Where are we going to connect to them? * [ ] When are we going to connect to them?