> For the complete documentation index, see [llms.txt](https://books.fablabbcn.org/communication-handbook/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://books.fablabbcn.org/communication-handbook/monitoring-and-evaluating/some-stats/facebook.md).

# Facebook

The statistics of a Facebook page can be found in the Insights section. In this case we will use an example from Make Works, what follows are the step by step instructions: 

**Step 01** Visit your Facebook page and click "Insights"

![](/files/-MAz6CIxnMSm-GzqdOOb)

Facebook statistics can usually be viewed by day, week or monthly (28 days), so viewing/exporting all the statistics might require a bit of work:

![](/files/-MAz7duwuzn_s5SuSowK)

**Step 02** Export your data and save it on your local device. You will be able to choose from "Page data", "Post data" and "Video data".  

* Option 1: Export "Page data" to get the "Key page metrics for engagement, such as sources and audience details"

![](/files/-MAz89VSsKL0ymRQKli3)

* Option 2: Export "Post data" to get the "Key post metrics for reach, impressions and feedback"

![](/files/-MAzCT_oRffyLgjbqsRI)

{% hint style="success" %}
👉 In the "Layout" dropdown menu you will find "Edit All Page data" in which you can specify which data should be exported and costumise your insights dashboard.
{% endhint %}

![](/files/-MAzDqIK2l06tFwaNtz5)

**Step 03** Choose and use your exported data

![](/files/-MAzEd3vZWsQGXM-dS3p)

You will be able to choose the data sets according to your needs after dowloading the .xls file to your local device. Metrics about reach, impressions and feedback are organized in daily, weekly and monthly tabs. 

{% hint style="info" %}
👀 Facebook statistics distinguish between Likes and Reach (users who do not like the page but could see its post), and Organic (natural) and Paid (generated by your advertisement on Facebook)
{% endhint %}

![](/files/-MAzG_lLn6vpCBD39sTT)


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