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Communication Handbook
  • COMMUNICATION HANDBOOK
  • Introduction
    • Terminology
    • European Projects
  • WHAT: YOUR BRAND
  • WHAT'S A BRAND?
  • BRAND ELEMENTS
  • BRAND NARRATIVE
  • BRAND DEVELOPMENT TOOLS
    • 🧰Mission and Vision Distillation
    • 🧰Newspaper Visualisation Tool
  • VISUAL BRAND IDENTITY
    • 🧰Design tools
  • WHO: YOUR AUDIENCE
    • DEFINE YOUR AUDIENCE
      • 🧰Define your Audience
    • STAKEHOLDER COMMUNICATIONS
  • HOW: MEDIUM OF COMMUNICATIONS
    • CHANNELS AND ACTIONS
    • YOUR COMMUNICATION STRATEGY
    • REACH AND ENGAGE TOOLS
      • 🧰Audience engagement tool
      • 🧰The Communication Model Canvas
  • WHERE: BEYOND STAKEHOLDERS
    • MAKE YOUR CONTENT ACCESSIBLE
      • Identify Media Actors
      • Press Release
      • Blog Post
      • Events
      • Video
      • Pictures
      • Social Media
      • Forums
      • Inclusivity
  • Monitoring and Evaluating
    • SOCIAL MEDIA STATISTICS
      • Facebook
      • Twitter
      • LinkedIn
      • Instagram
      • Google Analytics
      • Eventbrite
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  1. WHERE: BEYOND STAKEHOLDERS
  2. MAKE YOUR CONTENT ACCESSIBLE

Social Media

Tips for social media posting! Remember quality over quantity and

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Last updated 5 years ago

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Instagram

IMAGES - grid 1-10 images per post. square 1:1 ratio or 4:5 aspect ratio

VIDEOS In the Grid: Up to 60 seconds. square 1:1 ratio or 4:5 aspect ratio

STORIES Images or video Vertical 9:16 ration

IGTV videos Can last longer and have the same dimensions as stories.

Focus on sharing high-impact images and short (15 sec) video.

Facebook

Twitter

LinkedIn

Youtube

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