🧰Audience engagement tool

Tools and tips to map channels for audience engagement

Canvas tool for audience engagement

The audience map identifies and describes each of the project’s target groups while also noting their potential and proposed interests and participation in the project, as well as the best communication channels through which to reach them.

What is it → A chart to organise communication channels based around a stakeholder group’s interest and participation in the project

Time it takes → 1 hour

When to do it → At the beginning of your journey

Who participates → The communication’s point person on your team

Template →

196KB

Communication Strategy planning Planning.pdf

PDF

Open

Audience Engagement Strategy

🙌 Tips to engage communities and citizens on social media

You can take advantage of social media sites to connect directly with audiences. Some tips to try include:

• Follow → Follow local actor’s accounts. Scan through some of their posts to see how they use social media and what they tend to focus on.

• Comment → Begin an online dialogue with key players by responding to a comment or post they made or just introducing yourself and what you might have in common.

• Respond → Follow up on mentions. Though gratitude about re-posting is nice.

• Join → Show interest in joining Facebook or LinkedIn groups or set up your own Facebook group. Look for local events or groups of interest on Meet Up or Eventbrite.