🧰Define your Audience

Defining your audience is about identifying who

Here is an example taken from the H2020 research project REFLOW. 'REFLOW is an EU H2020 funded project, from 2019 to 2022, that seeks to understand and transform urban material flows and to co-create and test circular and regenerative solutions at business, governance and citizen levels.' 🙌 The example identifies who may want to be communicated to about the project and why. It covers Stakeholders, experts and citizens.

Audience Definition

Target group	Description	Interest & participation in the Project
A – Industry Stakeholders	Urban manufacturers and their associations as well as technology providers, in particular those operating in the domains directly related with REFLOW.	- Use of project’s results in everyday operations - Training on project’ outcomes - Participation in the project’s events
B – Fab Labs and makerspaces	Grassroots organisations, open to the public that offer tools and services for digital manufacturing, thus promoting social and economic innovation.	- Participation in the project’s events - Exploitation of project’s results - Inspiration for new ideas and application
C – Public administrations	Other EU municipalities which could be interested in adopting CE practices and tools	- Exploitation of project’s results - Training on project’ outcomes - Bilateral participation in events for knowledge exchange
D – EU Associations and Clusters	European initiatives and clusters, e.g., Covenant of Mayors, C40, Fab City Global Initiative.	- Inclusion of project's results to collaborative research activities (roadmap, white papers…) - Dissemination of project's results to their members - Bilateral participation in events for knowledge exchange
E – Circular Economy Stakeholders	Participants, external partners and other relevant stakeholders active in EU projects and other initiatives.	- Identification of common topics - Synergies and collaborations for results promotion - Enhancing innovation through results combination - Co-organisation of events
F – Research & Academia	Individuals engaged in research initiatives and/or working in research/academic institutes conducting research on Circular Economy.	- Further advancements on the project’s research - Academic dissemination of the project’s results - Extension / reuse of the project’s innovative technologies to other application domains - Inspiration for future research initiatives based on the project’s concept and results - Participation in the project’s events
G – Policy Makers	Policy makers at local, regional and national level, such as public authorities, regulatory agencies and ministries.	- Evaluation of the project's Social-Technological-Economic-Environmental-Political (STEEP) aspects - Definition of future innovation directions taking into account the project's acquired knowledge and experience
H – General Public	End users who benefit from the project outcomes, civil society.	- Use of project’s results in everyday operations - Understand the benefits offered by the project - Take part in the activities of the project such as the pilots