> For the complete documentation index, see [llms.txt](https://books.fablabbcn.org/communication-handbook/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://books.fablabbcn.org/communication-handbook/how-channels-and-actions/channels-and-actions.md). # CHANNELS AND ACTIONS ## **Introduction** Audiences have to be addressed through different channels. To be efficient, communication also has to be coordinated and monitored. Communication channels and actions enact the multiplier effect and reach target audiences with the key messages. Actions are both delivered on and offline in different ways and formats (written, visual and live). ## **Online and offline channels** To ensure the effectiveness of communication activities, it is important to use a combination of online and offline channels. The selected target group will determine both the channel and the key message of that specific action. **Online channels**\ Website, social media (Facebook, Twitter, LinkedIn, Instagram), forums, content delivery platforms, etc **Offline channels**\ Local media, printed media (posters, flyers, brochures, etc), press releases, presentations, events (meetings, conferences, workshops, etc) ## **Written, audiovisual and in-person actions** **Written content** \ We can distinguish between short and long written content depending on the selected channels to disseminate our communication.\ The most common type of short contents is copy text, mostly used for social media. \ Some appropriate formats to deliver long written content are website, press releases, blog post, interviews. Also, we can find newsletters, written length in between copy and large content. **Audiovisual content** \ Digital content includes photos, videos, animations and podcasts... Being able to produce good media/visual content is a key in connecting with audiences. While it always helps to have a professional, you can still produce good content on your own. **In-person actions** \ Events (conferences, festivals, meetings, workshops, etc) can be organized with communication purposes. Each type of event has a different aim. Whatever your event is, make sure to set a clear goal from the beginning and remind yourself of it throughout the planning process. --- # Agent Instructions This documentation is published with GitBook. GitBook is the documentation platform designed so that both humans and AI agents can read, navigate, and reason over technical content effectively. Learn more at gitbook.com. ## Querying This Documentation If you need additional information that is not directly available in this page, you can query the documentation dynamically by asking a question. Perform an HTTP GET request on the current page URL with the `ask` query parameter, and the optional `goal` query parameter: ``` GET https://books.fablabbcn.org/communication-handbook/how-channels-and-actions/channels-and-actions.md?ask=&goal= ``` `ask` is the immediate question: it should be specific, self-contained, and written in natural language. `goal` is optional and describes the broader end goal you are ultimately trying to accomplish on behalf of the user. GitBook uses it to tailor the answer towards what is most useful for that goal. The response will contain a direct answer to the question and relevant excerpts and sources from the documentation. Use this mechanism when the answer is not explicitly present in the current page, you need clarification or additional context, or you want to retrieve related documentation sections.