BRAND ELEMENTS
Defining brand elements can help onboard your team and potential audiences.
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Defining brand elements can help onboard your team and potential audiences.
Last updated
Was this helpful?
What do we value the most?
What are we most passionate about?
What drives us as?
What do we provide that the world really needs?
An example from Nike: 'Our purpose is to unite the world through sport to create a healthy planet, active communities and an equal playing field for all.'
Purpose can be shared as a statement to inspire, engage and activate people to join your project.
What change do we want to make?
For whom?
What problem do we want to solve?
What would success look like?
An example from Habitat for Humanity: 'A world where everyone has a decent place to live.'
What you’re going to do
How you’re going to do it
Whom you’re doing it for or with
What values are driving your actions.
An example from NPR radio in the US: 'to create a more informed public, one challenged and invigorated by a deeper understanding and appreciation of events, ideas, and culture within the United States and across the globe.'
Other approaches to inspire you:
A mission statement can be updated to meet your vision and purpose - like has done.
Mozilla dot design 👉
Space10 Playbook 👉