# Press Release

**Objective →** Communicate the project to the media. 

**Content** ↴

* It should be suitable for journalists including key text and high-resolution visual resources about the project, the events, actions and happenings, and results. 
* It should be focused on a concrete and framed story. Choose one topic that is of public interest.
* Catchy and short headline
* Introductory paragraph answering the 5 W’s of communications. 
* It should use the project’s keywords and key messages.

**Recommendations →** Written in the local language with translation to English. 

**References →** Project owners should build a list of media contacts, to whom all publications should be sent by email, it can be built collaboratively and should be maintained constantly. 

**Sharing** ↴

* Write the email in the language you are writing the press release. 
* Try to send a personalized email (addressed to the name of the receiver) to each contact. 
* Write a catchy, not standard email subject. 
* Add the most important link/s (website) to the email body. 
* Attach images to be downloaded. 
* Attach one editable version of the press release (Word) saved with editing restrictions; and one PDF version.

[**Template**](https://docs.google.com/document/d/1h3VFe4d3xGoYtfL203iopekuKnVZ7ToqJRv7e7GdBMk/edit#)


---

# Agent Instructions: Querying This Documentation

If you need additional information that is not directly available in this page, you can query the documentation dynamically by asking a question.

Perform an HTTP GET request on the current page URL with the `ask` query parameter:

```
GET https://books.fablabbcn.org/communication-handbook/beyond-stakeholders/make-your-content-accessible/press-release.md?ask=<question>
```

The question should be specific, self-contained, and written in natural language.
The response will contain a direct answer to the question and relevant excerpts and sources from the documentation.

Use this mechanism when the answer is not explicitly present in the current page, you need clarification or additional context, or you want to retrieve related documentation sections.