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Communication Handbook
  • COMMUNICATION HANDBOOK
  • Introduction
    • Terminology
    • European Projects
  • WHAT: YOUR BRAND
  • WHAT'S A BRAND?
  • BRAND ELEMENTS
  • BRAND NARRATIVE
  • BRAND DEVELOPMENT TOOLS
    • 🧰Mission and Vision Distillation
    • 🧰Newspaper Visualisation Tool
  • VISUAL BRAND IDENTITY
    • 🧰Design tools
  • WHO: YOUR AUDIENCE
    • DEFINE YOUR AUDIENCE
      • 🧰Define your Audience
    • STAKEHOLDER COMMUNICATIONS
  • HOW: MEDIUM OF COMMUNICATIONS
    • CHANNELS AND ACTIONS
    • YOUR COMMUNICATION STRATEGY
    • REACH AND ENGAGE TOOLS
      • 🧰Audience engagement tool
      • 🧰The Communication Model Canvas
  • WHERE: BEYOND STAKEHOLDERS
    • MAKE YOUR CONTENT ACCESSIBLE
      • Identify Media Actors
      • Press Release
      • Blog Post
      • Events
      • Video
      • Pictures
      • Social Media
      • Forums
      • Inclusivity
  • Monitoring and Evaluating
    • SOCIAL MEDIA STATISTICS
      • Facebook
      • Twitter
      • LinkedIn
      • Instagram
      • Google Analytics
      • Eventbrite
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  1. WHERE: BEYOND STAKEHOLDERS
  2. MAKE YOUR CONTENT ACCESSIBLE

Press Release

Tips to write and share a press release

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Last updated 4 years ago

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Objective → Communicate the project to the media.

Content ↴

  • It should be suitable for journalists including key text and high-resolution visual resources about the project, the events, actions and happenings, and results.

  • It should be focused on a concrete and framed story. Choose one topic that is of public interest.

  • Catchy and short headline

  • Introductory paragraph answering the 5 W’s of communications.

  • It should use the project’s keywords and key messages.

Recommendations → Written in the local language with translation to English.

References → Project owners should build a list of media contacts, to whom all publications should be sent by email, it can be built collaboratively and should be maintained constantly.

Sharing ↴

  • Write the email in the language you are writing the press release.

  • Try to send a personalized email (addressed to the name of the receiver) to each contact.

  • Write a catchy, not standard email subject.

  • Add the most important link/s (website) to the email body.

  • Attach images to be downloaded.

  • Attach one editable version of the press release (Word) saved with editing restrictions; and one PDF version.

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