> For the complete documentation index, see [llms.txt](https://books.fablabbcn.org/communication-handbook/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://books.fablabbcn.org/communication-handbook/beyond-stakeholders/make-your-content-accessible/press-release.md).

# Press Release

**Objective →** Communicate the project to the media. 

**Content** ↴

* It should be suitable for journalists including key text and high-resolution visual resources about the project, the events, actions and happenings, and results. 
* It should be focused on a concrete and framed story. Choose one topic that is of public interest.
* Catchy and short headline
* Introductory paragraph answering the 5 W’s of communications. 
* It should use the project’s keywords and key messages.

**Recommendations →** Written in the local language with translation to English. 

**References →** Project owners should build a list of media contacts, to whom all publications should be sent by email, it can be built collaboratively and should be maintained constantly. 

**Sharing** ↴

* Write the email in the language you are writing the press release. 
* Try to send a personalized email (addressed to the name of the receiver) to each contact. 
* Write a catchy, not standard email subject. 
* Add the most important link/s (website) to the email body. 
* Attach images to be downloaded. 
* Attach one editable version of the press release (Word) saved with editing restrictions; and one PDF version.

[**Template**](https://docs.google.com/document/d/1h3VFe4d3xGoYtfL203iopekuKnVZ7ToqJRv7e7GdBMk/edit#)