Press Release
Tips to write and share a press release
Objective → Communicate the project to the media.
Content ↴
It should be suitable for journalists including key text and high-resolution visual resources about the project, the events, actions and happenings, and results.
It should be focused on a concrete and framed story. Choose one topic that is of public interest.
Catchy and short headline
Introductory paragraph answering the 5 W’s of communications.
It should use the project’s keywords and key messages.
Recommendations → Written in the local language with translation to English.
References → Project owners should build a list of media contacts, to whom all publications should be sent by email, it can be built collaboratively and should be maintained constantly.
Sharing ↴
Write the email in the language you are writing the press release.
Try to send a personalized email (addressed to the name of the receiver) to each contact.
Write a catchy, not standard email subject.
Add the most important link/s (website) to the email body.
Attach images to be downloaded.
Attach one editable version of the press release (Word) saved with editing restrictions; and one PDF version.
Last updated