Events
Events act as a powerful communication tool itself but also as a provider of content to other communications tools.
Events promotion on Social Media
Objective → Learn how to narrate the life of the project in real time, emphasise project landmarks, which anchor the other types of communications and raise awareness of best practices and resources from the project.
Content → Writing for events promotion on social media should differentiate between upcoming events, happenings and past events. Some examples on the below:
Upcoming events - Make sure to look for us [on X program][at Y conference/fair] - Join us on [date] at [platform] where we will be discussing [topic]! - [Tomorrow/next week/etc] we will be at [conference/workshop/etc]. Tickets are still available at [link]. We hope to see you there! - Are you coming to [event]? Let us know and sign up here[link]!
Happenings - Today we’re at [event/activity]! Stay tuned for live updates - We’re currently talking to [person/industry leaders/group] about the [pilot] industry. Join the conversation! - Stop by our booth at [conference/event]. We’ll be here [time period]! - Share your questions about [topic] with [person/industry leaders/group] by using #
Past events - Yesterday, we talked with [name] about our organisation’s participation in [event]. Check it out here [link to page/content] - Did you miss our workshop on [topic] yesterday? Find the recap here [link] & follow us on social media to find out about future events. - Thank you to everyone who joined us yesterday at [event]! Tell us what you thought in the comments :)
Recommendations ↴
Tone → Don’t deliver the same copy through all the platforms. Use the adequate tone for each platform:
Instagram: Informing, catchy, welcoming and empowering
LinkedIn: Informative and expert
Twitter: Informing, exploratory and curious
Facebook: Friendly, welcoming and encouraging
Tags ↴
Hashtags (#) to get more engagement
Mentions (@) to get reposts and reach a wider audience
Legal Considerations → When sharing images of live events or past events, make sure you are not violating copyright laws and attendees have signed off their image use rights. See Pictures page for further info.
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