VISUAL BRAND IDENTITY
Developing or implementing a visual identity can be daunting. If you don't have a design team on hand, here are some DIY tools.
Last updated
Developing or implementing a visual identity can be daunting. If you don't have a design team on hand, here are some DIY tools.
Last updated
A visual brand identity is the look and feel of your project, deployment, intervention, pilot or lab. It can include fonts, colour, tone of voice, graphic elements, photography style. An example from FoodSHIFT 2030 project that was developed by the team at Fab Lab Barcelona:
Developing your own visual identity requires a design team. You can collaborate with a designer to develop a visual identity with you, or use some of the tools below to help develop the visual elements of your Brand.
Sometimes, often in EU projects, a brand and visual identity is supplied and your task is to apply the brand locally to reflect your local pilot or lab. Implementing a visual identity locally can be achieved by following the brand guide carefully.