VISUAL BRAND IDENTITY

Developing or implementing a visual identity can be daunting. If you don't have a design team on hand, here are some DIY tools.

A visual brand identity is the look and feel of your project, deployment, intervention, pilot or lab. It can include fonts, colour, tone of voice, graphic elements, photography style. An example from FoodSHIFT 2030 project that was developed by the team at Fab Lab Barcelona:

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Foodshift_Brand Guidelines (1).pdf

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Visual Identity FoodSHIFT 2030

Developing a visual identity

Developing your own visual identity requires a design team. You can collaborate with a designer to develop a visual identity with you, or use some of the tools below to help develop the visual elements of your Brand.

Implementing a visual identity

Sometimes, often in EU projects, a brand and visual identity is supplied and your task is to apply the brand locally to reflect your local pilot or lab. Implementing a visual identity locally can be achieved by following the brand guide carefully.

Tools 🧰

• Design tools that can help make great graphics