# VISUAL BRAND IDENTITY A visual brand identity is the look and feel of your project, deployment, intervention, pilot or lab. It can include fonts, colour, tone of voice, graphic elements, photography style.\ \ An example from[ FoodSHIFT 2030 ](https://books.fablabbcn.org/communication-handbook/www.foodshift2030.eu)project that was developed by the team at Fab Lab Barcelona: {% file src="/files/-M8lXf5GX0kk\_5-JLaKe" %} Visual Identity FoodSHIFT 2030 {% endfile %} ### Developing a visual identity Developing your own visual identity requires a design team. You can collaborate with a designer to develop a visual identity with you, or use some of the tools below to help develop the visual elements of your Brand. ### Implementing a visual identity Sometimes, often in EU projects, a brand and visual identity is supplied and your task is to apply the brand locally to reflect your local pilot or lab. Implementing a visual identity locally can be achieved by following the brand guide carefully. ### Tools 🧰 * [ ] [Design tools that can help make great graphics](/communication-handbook/visual-brand-identity/design-tools.md) --- # Agent Instructions: Querying This Documentation If you need additional information that is not directly available in this page, you can query the documentation dynamically by asking a question. Perform an HTTP GET request on the current page URL with the `ask` query parameter: ``` GET https://books.fablabbcn.org/communication-handbook/visual-brand-identity.md?ask= ``` The question should be specific, self-contained, and written in natural language. The response will contain a direct answer to the question and relevant excerpts and sources from the documentation. Use this mechanism when the answer is not explicitly present in the current page, you need clarification or additional context, or you want to retrieve related documentation sections.