> For the complete documentation index, see [llms.txt](https://books.fablabbcn.org/communication-handbook/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://books.fablabbcn.org/communication-handbook/visual-brand-identity.md).

# VISUAL BRAND IDENTITY

A visual brand identity is the look and feel of your project, deployment, intervention, pilot or lab. It can include fonts, colour, tone of voice, graphic elements, photography style.\
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An example from[ FoodSHIFT 2030 ](https://books.fablabbcn.org/communication-handbook/www.foodshift2030.eu)project that was developed by the team at Fab Lab Barcelona: 

{% file src="/files/-M8lXf5GX0kk\_5-JLaKe" %}
Visual Identity FoodSHIFT 2030
{% endfile %}

### Developing a visual identity

Developing your own visual identity requires a design team. You can collaborate with a designer to develop a visual identity with you, or use some of the tools below to help develop the visual elements of your Brand.

### Implementing a visual identity

Sometimes, often in EU projects, a brand and visual identity is supplied and your task is to apply the brand locally to reflect your local pilot or lab. Implementing a visual identity locally can be achieved by following the brand guide carefully. 

### Tools 🧰 

* [ ] [Design tools that can help make great graphics](/communication-handbook/visual-brand-identity/design-tools.md)