How to: Content Writing

We are keen for the the communications on Make Works to reflect the diversity of the growing platform which means that we’d love to see regular Stories from your region - be it interviews with companies, city manufacturing guides, or announcements about events that you’re running. Whilst we hope the Stories can provide some inspiration, we’d really like to see you coming up with new and different ideas specific to your region.

Tips for content writing on Make Works:

• Make sure anything you post is interesting, relevant and well written - Make Works has a relatively niche audience, think about who they are what what they will be excited to learn about.

• There’s a fine line between recommending and advertising - We try and be as fair as possible in the exposure that we give out to our factory listings and are very considerate when it comes to how we talk about a company's’ services.

• Make a Content Schedule - Create a spreadsheet with all of the Stories you would like to write, co-ordinated with the dates you will post them. In our experience it is a great way to make sure you vary the type of content you release over a given week - as well as giving you the focus to meet the publishing deadline!

• Proof Read - Send it to your mum, your co-worker, partner, best pal - just make sure there are no spelling mistakes. It’s also worth checking that any links are up to date and go to the right place.

• Share your content far and wide! - In our experience, if we don’t share our Stories on social media they rarely get read. It’s also worth tagging anyone you have featured so that they share it with their audience. We’ll certainly be sharing them from the Make Works Coordination Team, and you can always invite Make Works regions to amplify.

• Always credit people properly - People tend to love having their work or images featured somewhere but do make sure you credit them appropriately with a link showing where to find out more. Sometimes it is worth checking with the photographer that they are comfortable with you using their work.

• Establish connections with local press and organisations with a decent online presence - Writing easy to use press releases that you can send out quickly is another useful tool if you are looking for more exposure.

• Get inspired - keep an eye on how organisations that you admire are engaging with their audience, particularly when it comes to online content. We keep an eye on a bunch of blogs and newsletters.