How to: Use Make Works' Stories

Make Works Stories is the place where we chose to share research, experiences and inspiration with our community.

From Google Analytics and our knowledge we know Stories not only inform Make Works' users, they are also the primary entry point for traffic to Make Works. This is due to the opportunity of Stories’ content aiding SEO. Now this doesn’t mean that Stories should be written purely for SEO, however it is something to be considered to enable web users who are looking to access local manufacturing to find your Make Works region and its factory listings.

See ‘How to: Optimise your content (SEO)’ below.

Stories categories are:

• Article

• Made Works

• Introducing Make Works

• How to Guides

• Inspiration

• Bookshelf

Examples of possible Stories to inspire you to write some for your region are:

• Interview with a factory owner

• Insight into a factory’s process, machinery, specialist skill / capabilities

• Top 5 – who doesn’t love a top 5, e.g. suppliers, factories who work with a material

• Review of your recent activity, e.g. projects, research, engagement with your community

• Case study of where Make Works has made a difference, e.g. enabled a maker to realise a project, introduced a skill / process / piece of equipment in a factory to a new user / creative

• Engagement with national / regional / local opportunities – e.g. Wool Week, Maker Month, Maker Faire, etc.

• Insight into what you have been reading – e.g. books, reports, blog posts, perhaps more than one on a topic

• Demystifying jargon – explaining e.g. processes, materials, techniques to enable users to access information and be inspired to use it

Stories should be sent to Make Works coordination before posting. Please send edited and proof ready copy, with high res format images to [e-mail]. The Make Works Coordination Team will edit Stories for style. After that the Story can be either posted directly by you or the Coordination Team.

FAQ

• Why should we submit content for Stories? Stories are not only informational but they are an important gateway to the website and in fact are the main entry point for all traffic on the Make Works website. They are also a great way to profile (and say thanks to) the amazing people and companies you work and engage with, whether factories, individual creatives, funders or partners!