Circular Design Guide

Developed by Ellen MacArthur Foundation and IDEO

Circular Design Guide Framework

What is it?

The Circular Design Guide is a collaboration between Ellen MacArthur Foundationarrow-up-right and IDEOarrow-up-right, which offers circular innovation methods as well as interviews with designers, creative exercises and worksheets, case studies and links to technical tools.

What is it useful for?

  • Understanding circular flows

  • Engaging organizations

  • Learning about design thinking practices to circularity

  • Circular business models

  • Regenerative thinking

  • Materials mapping

  • Digital systems

Description from Authors:

This guide is a free online resource that aims to raise awareness of the circular economy, nurture a “systems perspective,” and share practical innovation methods.

It includes 24 methods, grouped in into four areas, loosely aligned with the flow of a circular design process: Understand, Define, Make, Release. The methods include introductions (“Understand Circular Flows”) and helpful techniques for those struggling to engage their organization (“Circular Buy-In”). Some adapt traditional design thinking practices to circularity (“User-Centered Research,” “Rapid Prototyping,” “Circular Business Model”), while others—such as “Service Flip” and “Imagine New Partnerships”—have been created specifically. Wild-card methods—including “Learn from Nature” and “Regenerative Thinking”—are designed to inspire readers.

‌The Circular Design Guide is packed with extras: interviews with designers; worksheets for each method; illustrative, inspiring circular innovation case studies; and links for helpful technical tools, such as material selection

Useful links and resources:

Last updated

Was this helpful?