# Circular Design Guide
## What is it?
The Circular Design Guide is a collaboration between [**Ellen MacArthur Foundation**](http://www.ellenmacarthurfoundation.org/) and [**IDEO**](https://www.ellenmacarthurfoundation.org/our-story/partners/knowledge/ideo), which offers circular innovation methods as well as interviews with designers, creative exercises and worksheets, case studies and links to technical tools.
## What is it useful for?
* Understanding circular flows
* Engaging organizations
* Learning about design thinking practices to circularity
* Circular business models
* Regenerative thinking
* Materials mapping
* Digital systems
## Description from Authors:
This guide is a free online resource that aims to raise awareness of the circular economy, nurture a “systems perspective,” and share practical innovation methods.
It includes 24 methods, grouped in into four areas, loosely aligned with the flow of a circular design process: Understand, Define, Make, Release. The methods include introductions (“Understand Circular Flows”) and helpful techniques for those struggling to engage their organization (“Circular Buy-In”). Some adapt traditional design thinking practices to circularity (“User-Centered Research,” “Rapid Prototyping,” “Circular Business Model”), while others—such as “Service Flip” and “Imagine New Partnerships”—have been created specifically. Wild-card methods—including “Learn from Nature” and “Regenerative Thinking”—are designed to inspire readers.
The Circular Design Guide is packed with extras: interviews with designers; worksheets for each method; illustrative, inspiring circular innovation case studies; and links for helpful technical tools, such as material selection
**Useful links and resources:**
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