# Circular Economy Playbook
## What is it?
The circular economy playbook developed by [**Sitra, Accenture and the Technology industries of Finland**](https://www.sitra.fi/en/) is a set of tools developed to support companies in identifying the most relevant circular business model(s). Beyond the rationale description of a circular economy, the playbook provides a Business model development toolkit, a set of exercises for identifying inefficiencies and customer paint points, assessing relevance of circular business models, and prioritising them, as well as tools for calculating high-level business case for circular business models.
The playbook calls for action by:
* Describing the rationale for why circular economy is relevant (Chapter 1)
* Identifying circular business models with highest value potential per sub-sector (Chapters 2 & 6)
* Outlining required organisational and operational changes (Chapters 3 & 4)
* Providing a blueprint of a transformation journey for companies to achieve circular advantage (Chapter 5)
## What is it useful for?
This playbook is tailored to companies in the manufacturing industry giving examples for the following four sub-sectors: (1) Machinery & Equipment, (2) Marine, (3) Energy and (4) Transportation
It specifically addresses companies that want to**:**
* Better meet customer expectations and deliver customer outcomes;
* Enable outcome-oriented solutions and new levels of efficiency through technology and digitalisation;
* Improve resource utilisation and mitigate risk from regulatory, investor and societal pressure.
## Description from Authors:
This playbook calls for action to
* Understand the advantages and untapped value potential of the circular economy
* Assess your company’s current state and identify the circular business models that can help you
* Understand which cababilities are needed to operate your selected model(s)
* Explore technologies that can enable your selected model(s) and assess your technology maturity
* Understand the key steps, common barriers and success factors. Design a transformation roadmap
**Useful links and resources:**
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Circular Economy Playbook home page
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