# Circular Economy Playbook

![Source: http://www.kasvuakiertotaloudesta.fi/](https://2070434153-files.gitbook.io/~/files/v0/b/gitbook-legacy-files/o/assets%2F-Lqb3gu6BSP5BphaCcgD%2F-Lrid8ec4NaPwrI6Bp-G%2F-LrieZu9lEugaP31KVGe%2Fimage.png?alt=media\&token=7db73c21-a256-4c35-a22e-df6908b5e507)

## What is it? 

The circular economy playbook developed by [**Sitra, Accenture and the Technology industries of Finland**](https://www.sitra.fi/en/) is a  set of tools developed to support companies in identifying the most relevant circular business model(s). Beyond the rationale description of a circular economy, the playbook provides a  Business model development toolkit, a set of exercises for identifying inefficiencies and customer paint points, assessing relevance of circular business models, and prioritising them, as well as tools for calculating high-level business case for circular business models.

The playbook calls for action by:

* Describing the rationale for why circular economy is relevant (Chapter 1)
* Identifying circular business models with highest value potential per sub-sector (Chapters 2 & 6)
* Outlining required organisational and operational changes (Chapters 3 & 4)
* Providing a blueprint of a transformation journey for companies to achieve circular advantage (Chapter 5)

## What is it useful for?

This playbook is tailored to companies in the  manufacturing industry giving examples for the following four sub-sectors: (1) Machinery & Equipment, (2) Marine, (3) Energy and (4) Transportation

It specifically addresses companies that want to**:**

* Better meet customer expectations and deliver customer outcomes;
* Enable outcome-oriented solutions and new levels of efficiency through technology and digitalisation;
* Improve resource utilisation and mitigate risk from regulatory, investor and societal pressure.

## Description from Authors:

This playbook calls for action to

* Understand the advantages and untapped value potential of the circular economy
* Assess your company’s current state and identify the circular business models that can help you
* Understand which cababilities are needed to operate your selected model(s)
* Explore technologies that can enable your selected model(s) and assess your technology maturity
* Understand the key steps, common barriers and success factors. Design a transformation roadmap

**Useful links and resources:**

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Circular Economy Playbook home page
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