Circular Economy Playbook

By Sitra, Technology Industries of Finland and Accenture

What is it?

The circular economy playbook developed by Sitra, Accenture and the Technology industries of Finland is a set of tools developed to support companies in identifying the most relevant circular business model(s). Beyond the rationale description of a circular economy, the playbook provides a Business model development toolkit, a set of exercises for identifying inefficiencies and customer paint points, assessing relevance of circular business models, and prioritising them, as well as tools for calculating high-level business case for circular business models.

The playbook calls for action by:

  • Describing the rationale for why circular economy is relevant (Chapter 1)

  • Identifying circular business models with highest value potential per sub-sector (Chapters 2 & 6)

  • Outlining required organisational and operational changes (Chapters 3 & 4)

  • Providing a blueprint of a transformation journey for companies to achieve circular advantage (Chapter 5)

What is it useful for?

This playbook is tailored to companies in the manufacturing industry giving examples for the following four sub-sectors: (1) Machinery & Equipment, (2) Marine, (3) Energy and (4) Transportation

It specifically addresses companies that want to:

  • Better meet customer expectations and deliver customer outcomes;

  • Enable outcome-oriented solutions and new levels of efficiency through technology and digitalisation;

  • Improve resource utilisation and mitigate risk from regulatory, investor and societal pressure.

Description from Authors:

This playbook calls for action to

  • Understand the advantages and untapped value potential of the circular economy

  • Assess your company’s current state and identify the circular business models that can help you

  • Understand which cababilities are needed to operate your selected model(s)

  • Explore technologies that can enable your selected model(s) and assess your technology maturity

  • Understand the key steps, common barriers and success factors. Design a transformation roadmap

Useful links and resources:

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