Tools & Resources
Here you can find a selected group of tools and resources to help you on your business journey
Last updated
Here you can find a selected group of tools and resources to help you on your business journey
Last updated
In the Business Frame of the Food Tech 3.0 Gitbook MIRO, you can find templates to 6 tools. You can copy the templates and explore the resources with your team. All of the tools and descriptions come from Alexander Osterwalder and Yves Pigneur's book, "Business Model Generation." Find out more here.
These are just some of the tools and techniques that can be used to detect and analyze the business model environment. It is important to select the right tools and techniques for each situation and adapt them to the specific needs of each company.
The Business Model Canvas is a visual tool used to describe, design, evaluate and communicate business models. It was developed by Alexander Osterwalder and Yves Pigneur in their book "Business Model Generation" and has become a popular tool for entrepreneurs, startups, companies and organizations of all kinds.
The Business Model Canvas is divided into nine key blocks or areas that describe the main elements of a business model. These blocks include:
Customer Segments: the different customer groups targeted by the business.
Value Proposition: the offer the company makes to its customers and how it solves their needs.
Channels: how customers are reached and how products and services are delivered.
Customer Relationships: how you interact with customers and build lasting relationships.
Revenue Sources: how money is generated and profits are made.
Key Resources: the resources needed to operate the business.
Key Activities: the activities necessary to run the business.
Key Alliances: the relationships with other businesses that are important to success.
Cost Structure: the costs associated with the business.
By using the Business Model Canvas, entrepreneurs and companies can create stronger business models and better adapt to market changes. It can also be a valuable tool for presenting a business model clearly and concisely to investors, partners and other business stakeholders.
Market segmentation tools are techniques and methods used to identify and classify consumers into homogeneous groups with similar needs and wants. Market segmentation is a key process in any company's marketing strategy, as it allows tailoring the message and products to the specific needs of each consumer group.
Some of the most common tools for market segmentation include:
Market research surveys: these are used to obtain direct information from consumers about their needs, preferences and buying habits.
Demographic data analysis: used to divide consumers into groups based on characteristics such as age, gender, income and geographic location.
Psychographic analysis: used to segment consumers based on their values, personalities and lifestyles.
Consumer behavior analysis: used to segment consumers based on their purchase behavior, such as purchase frequency, amount of spending and purchase patterns.
Competitive analysis: used to identify market segments that are being served by competitors and to find opportunities to serve untapped segments.
In summary, market segmentation tools are important tools for companies to identify their potential customers and to develop customized and effective products, services and marketing strategies to meet the needs of each consumer group.
Customer profiling is a detailed description of the characteristics, needs, wants and behaviors of a specific group of consumers who share certain common characteristics. This includes demographic, psychographic and behavioral information, such as age, gender, education, income, lifestyle, values and buying preferences.
Customer profiling is important to companies because it helps them better understand their target audience and design more effective marketing strategies to reach them. By knowing the interests and needs of their target market, companies can personalize their product or service offerings, create more effective advertising messages, and improve the overall customer experience.
In addition, customer profiling also helps companies identify new market opportunities and segment their audience into smaller, more specific groups to better suit their needs. In short, customer profiling is a key tool for any company that wants to succeed in an increasingly competitive marketplace.
The value proposition is the description of the unique benefits that a company, product or service can offer to its customers. In other words, it is the promise a company makes to potential customers about the value they will receive when they buy or use its products or services.
The value proposition is a clear and concise statement that summarizes what makes a company or product special and different from the competition. This can include unique features of the product, such as its quality, design or functionality, as well as additional services the company offers, such as technical support or customer service.
A strong value proposition should be clear, specific and easy to understand. It should answer the key questions potential customers have about why they should choose a particular product or service, and how it will benefit them. A good value proposition can help companies attract and retain customers and differentiate themselves from the competition.
Storytelling is a very effective technique for conveying complex ideas in a clear and emotionally engaging way. To use storytelling to convey a business model, follow these steps:
Know your audience: Before you start creating your story, it is important to consider who you are targeting. Make sure you know their interests, needs and desires.
Identify the problem: Define the problem or need that your business model solves. This is what will allow you to connect with the audience.
Create a character: The main character of your story should be someone your audience can identify with. It can be a customer, an employee or even yourself.
Present the solution: Show how your business model solves the identified problem. Do it in a clear and concrete way.
Show the impact: It is important that you show the results that your business model has had on people's lives. This will help reinforce the idea that your solution is effective.
Use simple language: Make sure your story is easy to understand. Use simple language and avoid technicalities that may confuse your audience.
Use audiovisual resources: Adding images or videos to your story can make it more attractive and emotionally impactful.
Remember that the key to using storytelling effectively is to connect with the audience. If you are able to convey your business model in an emotionally engaging way, people are more likely to be motivated to get involved in your project.
Refers to the environment in which a company operates and includes external factors that can affect its operation and success. These factors can include economic trends, changes in technology, government regulations, market competition, and changes in consumer preferences, among others. Understanding the business environment is essential to developing an effective strategy and making informed decisions.
There are several tools and techniques for detecting and analyzing the business model environment. Here are some of them:
PESTEL analysis: this technique consists of analyzing the political, economic, social, technological, environmental and legal factors that can affect a company's business model.
Porter's Five Forces Analysis: This tool is used to analyze market competition and the potential profitability of a business model. The five forces include the threat of new entrants, the threat of substitute products or services, the bargaining power of customers, the bargaining power of suppliers, and the intensity of rivalry among existing competitors.
SWOT analysis: This technique consists of analyzing the strengths, weaknesses, opportunities and threats of a business model. It is used to evaluate a company's position in the market and to identify possible areas for improvement.
Cross SWOT analysis: This tool combines SWOT analysis with PESTEL analysis to analyze the relationships between internal and external factors that affect a company's business model.
Product life cycle analysis: This technique is used to analyze the life cycle of a product or service and to identify potential growth and diversification opportunities.